This was written by Bob Meyer from BarterNews.
It makes absolute sense!. Enjoy the read.
Attention Trade Exchange Owners. . .It’s GROW OR GO!
The magic bullet for growth is sales, always has been and always will be…yet the industry’s overall growth is anemic. Why? Maybe it’s because we’re not providing on-going education about our unique way of doing business. Knowledge is always a pre-requisite to taking sustained action.
And for those newcomers, the lifeblood of an exchange, awareness of and understanding about the value of trading is even more important.
If you expect prospects to come aboard and your members to be more active traders, but you are perplexed when the results are less than you desire…there’s a good reason. You must continually educate and motivate every month–month after month after month!
Such action is necessary because, let’s face it, more cash business, not trade, is of paramount importance to your members. You must break through this “cash only” focus and redirect their thinking toward barter. Although most exchanges don’t see the importance of doing so, many industry leaders are taking action and so can you.
As the owner of your own operation, there is an easy and inexpensive solution for moving forward…look into using The Competitive Edge newsletter. It’s a camera-ready, 4-page, professionally written, informational marketing tool…available in PDF format as well as print. So regardless of how you reach your prospects and clients, you will have the necessary vehicle.
Bob Meyer
www.barternews.com
